A tailor-made Shopware 6 solution replaces Magento 2

Key Facts

• Shopware version: Shopware 6
• Industry/Category: Children's vehicles (Category: travel, rental, transport / B2C & B2B Commerce)
• Brand overview: PUKY – leading manufacturer of children's vehicles (bicycles, balance bikes, scooters)
• Features: B2B functionalities, chatbot, spare parts finder, dealer locator
• Technical features: Seamless connection to the ERP system proAlpha and the PIM system Akeneo, integration of various third-party tools

Advantages of Shopware

• Outstanding performance
  Mobile usability and page load speed have been significantly improved. With a Google Lighthouse Best Practices score of 100, the shop impresses with the highest security and efficiency standards.

• Innovative features
  New features have been seamlessly integrated into the system. Now, features such as a chatbot, an intuitive spare parts finder, and a dealer locator ensure even more convenient and faster ordering and an excellent user experience.

• Faster time-to-market
  Thanks to the flexible and intuitive usability of Shopware 6, PUKY can now put new product pages online much faster.

• A strong Shopware partner
  PUKY was extremely satisfied with the performance of its partner digital.manufaktur. The agency's agile methods and short-term, solution-oriented approaches significantly advanced PUKY's digital strategy.

The company

PUKY is a traditional German company that has been developing high-quality children's vehicles such as bicycles, balance bikes, and scooters for over 70 years. The brand stands for quality, innovation, and safety. PUKY has a high level of trust both nationally and internationally.

The challenge

PUKY needed a modern and flexible e-commerce solution that would cover both the B2C and B2B markets. Furthermore, the new shop was to offer innovative features to enhance the customer experience and integrate specific requirements such as a spare parts finder and a dealer locator. The goal was a shop relaunch based on Shopware 6 to ensure high performance, user-friendliness, and scalability.

The solution

In close collaboration, the PUKY online shop was redesigned on Shopware 6 and equipped with a range of innovative features that take the customer experience to a new level.

Special features:

• B2B functionalities: The shop offers tailored functions for PUKY's business customers. These include a login function with group-specific prices and offers, as well as a quick order list and saved order lists.
• Chatbot: An integrated chatbot assists customers in navigating the shop and answers frequently asked questions in real time.
• Spare parts finder: A specially developed tool enables customers to quickly and easily find the right spare parts for their PUKY vehicles.
• Dealer search: The integrated dealer search allows the user to find the PUKY dealer in their area, thus optimally supporting the local dealer.

With these innovations, PUKY has significantly improved user-friendliness, especially on mobile devices. Furthermore, the shop's performance has been greatly optimized, resulting in considerably reduced loading times.  

Thanks to the Shopware architecture and modern plugins, the shop now runs significantly more stable than before. With a Google Lighthouse Best Practices score of 100, the online shop also impresses with the highest security and efficiency standards – a true seal of quality for optimal performance.  

The switch to Shopware 6 has also had an extremely positive impact on internal processes. Thanks to the system's flexible and intuitive usability, PUKY can now publish new product pages much faster. This translates to a shorter time-to-market and increased revenue.

Current status & outlook

PUKY now boasts a state-of-the-art shop solution that offers tailored functions for both B2B and B2C customers, significantly enhancing the shopping experience through innovative features. The B2B shop is already available in the target markets of Germany, Great Britain, Denmark, Poland, and other EU countries. Looking ahead, PUKY plans to further expand the digital customer experience, implement additional optimizations, and drive internationalization to tap into new markets and further solidify its market leadership.